attribution modeling - Good Sidekick

Marketing

Attribution Is Lying to You—Use This Simpler Model

simpler attribution model explanation

What if your attribution model is misleading you—and a simpler approach could reveal the truth you’re missing?

Good Sidekick Team
February 11, 2026

respectful data driven insights

Data & Analytics

Privacy‑Safe Analytics: Measure Growth Without Creeping People Out

Unlock the secrets of privacy-safe analytics to measure growth confidently while…

Good Sidekick Team
February 20, 2026

when real time matters

Data & Analytics

Real‑Time Analytics Isn’t Always Better—Know When It Matters

Knowledge of when real-time analytics truly matters can save costs and enhance…

Good Sidekick Team
February 20, 2026

detect and eliminate duplicate data

Data & Analytics

Duplicate Data Is More Expensive Than You Think—Detect It Like This

Keenly uncover hidden costs of duplicate data with proven detection strategies that can…

Good Sidekick Team
February 19, 2026

simplify kpis for clarity

Data & Analytics

How to Build a KPI Tree Executives Actually Understand

Optimizing your KPI tree for executive clarity can transform decision-making—discover…

Good Sidekick Team
February 19, 2026